Lunova Studio · Kandy
Brand identity that sticks.
Naming, brand strategy, logo design and the guidelines that hold it all together. Lunova Studio builds identities people remember, from Kandy.
Identity system · Naming · Logo · Guidelines · Kandy
The scope
Everything a brand needs to launch.
Five workstreams, one system. Hire the lot or start with the piece you are missing. Either way you leave with files, guidelines and a brand your team can run without us.
Brand strategy & positioning
Where you sit in the market and why anyone should care. The thinking that makes every later decision easy to judge.
- Market & audience research
- Positioning
- Brand architecture
Naming & messaging
A name that survives the domain search, and the words that go with it: tone of voice, tagline, the story you tell twice a week.
- Shortlists & availability checks
- Tone of voice
- Tagline & story
Logo & identity design
A mark that works as a favicon, a shop sign and everything in between.
- Logo suite & lockups
- Colour & type system
- Art direction
Brand guidelines
Rules your team will actually follow, so the brand looks the same on slide 40 as it does on launch day.
- Usage rules
- Asset library
- Templates
Design systems
Identity broken into reusable components, ready for product, marketing and whoever joins next year.
- Component library
- Social & pitch kits
- Handover files
How it works
From first call to launch-ready.
Most identities take 4–6 weeks end to end. You see work every week, and nothing goes to final artwork without your sign-off.
- 01Week 1
Discovery
One call and a short questionnaire. We learn the business, the audience and what the brand has to do commercially.
- 02Weeks 1–2
Strategy & naming
Positioning, architecture and, if you need it, the name. The thinking that makes every design decision easy to judge.
- 03Weeks 2–4
Identity design
Logo, colour, type and art direction, explored in rounds you react to. We design the system, not just the mark.
- 04Weeks 5–6
Guidelines & handover
Rules, files and templates in your hands. Your team runs the brand day to day, and we stay on call.
After the brand
The brand is the start.
Most Lunova Studio clients go straight into build. Lunova Labs takes the identity into a website or product, and Lunova Growth puts it in front of the people it was designed for. Same team, same guidelines, no re-briefing.
Founded 2024 · 10+ projects shipped · Three verticals, one team · Kandy
Before you brief us
Before you brief a branding agency.
How long does a brand identity take?
Most projects land in 4–6 weeks. Naming adds a week or two for shortlists and availability checks. If you have a hard launch date, tell us on the first call and we plan backwards from it.
What do we actually receive at the end?
Logo files in every format, colour and type specifications, the brand guidelines and the working templates your team needs day to day. You own the lot outright, and it stays yours whoever you work with next.
Can you refresh an existing brand instead of starting again?
Yes. We audit what you have, keep what is working and rebuild what is not. A refresh is usually faster and cheaper than a full rebrand, and we will tell you honestly which one you need.
What does brand identity cost?
Scope moves the number: naming, strategy and the size of the system all play a part. You get a fixed quote in LKR after a short discovery call, and the quote you sign is the amount you pay. Indicative ranges live on the pricing page.
Ready when you are